I'm Safi — a performance marketer and brand strategist. I help e-commerce and service brands generate sales and leads through Google Ads and Meta campaigns, with full-funnel ownership from tracking to testing.
Performance marketer with 7+ years turning ad spend into measurable growth for e-commerce and service brands. Currently managing $261,855+ in active Google & Meta Ads spend across car rental, home services, paint, and retail industries.
Google Ads Premier Partner–recognized, with a software engineering foundation — I own the full funnel, from account architecture and conversion tracking to A/B testing and AI-driven optimization that consistently lowers CPA and lifts lead volume.
Own $261,855+ in active Google & Meta Ads spend end-to-end — strategy, bidding, creative testing, and scaling. Lead the performance team, and built the agency’s full measurement stack: GA4, GTM conversion tracking, CallRail, Microsoft Clarity, and ClickCease.
Managed Google & Meta Ads for a multi-industry portfolio — car rentals, housekeeping, paint, e-commerce. Improved lead gen through continuous PPC optimization, ad copy testing, and landing page experiments, plus Shopify, WordPress, and Webflow builds.
Owned Search Ads strategy for service businesses. Ran structured A/B tests across ad copy, landing pages, and CTAs; implemented GTM conversion tracking with regular audits and reports that drove measurable ROI gains.
Managed and optimized Search Ads for service businesses — keyword strategy, competitor analysis, bidding, ad extensions, and scheduling focused on lead generation and high-quality traffic.
Ran end-to-end Amazon FBA brand operations — sourcing, inventory, and sales optimization — using Amazon advertising tools and KPI tracking to drive continuous growth.
Managed a Shopify store with Facebook and Instagram campaigns; applied product research, landing page CRO, and A/B testing to maximize ROI.
On-page/off-page SEO, keyword research, and technical audits across industries; WordPress builds tracked via Google Analytics and Search Console.
A snapshot of the industries I run paid growth for — every account with full conversion tracking, so every dollar is accountable.
High-intent search and Performance Max campaigns built around location targeting and call attribution via CallRail — bookings tracked call by call.
Lead-gen engines for housekeeping and service businesses: keyword strategy, ad scheduling, and landing page CRO that keep cost-per-lead falling quarter over quarter.
Facebook & Instagram campaigns with AI-driven audience strategy and creative testing, backed by GA4 and Clarity UX audits to close the loop between click and sale.
Google Shopping and paid social for Shopify stores — from product feed setup to A/B-tested landing pages, plus ClickCease protection so budget only buys real clicks.
Safi rebuilt our campaigns and tracking from scratch. For the first time we could see exactly which ads brought in booked jobs — and our cost per lead dropped within weeks.
He doesn’t just run ads, he owns the whole funnel. Landing page tests, call tracking, weekly reports we actually understand. Easily the best marketing hire we’ve made.
Our Shopify store went from break-even ads to consistently profitable. Safi’s testing discipline and honest reporting made the difference.
Tell me about your business and your goals — I'll reply within a day with an honest read on whether paid ads can move the needle for you.